CauseMic connects nonprofits with top solutions from the for-profit sector. Since 2014, they've grown organizations through strategic fundraising, technology implementations, and engaging websites. The company went through a significant shift in 2023, transitioning from an agency to a more focused consultancy and they needed a website refresh to aid in that. However, it became evident immediately that a full redesign was necessary.
causemic.comMy role in the project involved overseeing design, from creating mockups to finalizing the published pages. I collaborated with another designer on brainstorming and provided input on the information architecture.<
The old website was a bit like a “Frankenstein” mess, patched together with disjointed updates from different team and people. Convincing stakeholders of the need for a full redesign was tough but important, given the original vision had faded. With a tight timeline, I prioritized simplicity, crafting a clean website and refining the brand to reflect the company's shift in direction.